, ,

One month as a Country Director in Norway

Country Director in Norway

How to turn a Seafood trade fair in Barcelona into a business opportunity

At the beginning of May, our new Country Director in Norway, Kim Laméus, visited the PNO Group office in Copenhagen, and we had a chat about his first month as Country Director. 

Kim Country Director

Kim is responsible for the Norwegian team, which counts four people. His greatest responsibility is to support and develop the team and ensure that PNO Norway continues to grow commercially. He brings knowledge from, among others, the air freight industry.

“In my first month here, it’s been a pleasure to see how much focus is on the customers. The atmosphere is good, and it’s easy to turn ideas into action because PNO has a flat structure.” 


Being a B Corp, PNO is always looking for more sustainable ways. We want to lead the transition to sustainable freight and hope to inspire our customers to do the same. 

Of course, we’re not perfect at PNO, but we’re trying to make a difference and inspire our customers, and that is a great motivation, says Kim.   

It’s exciting times in Norway when it comes to sustainable solutions. There has been a lot of focus on, for example, electric cars. Previously Norwegians chose to drive electric cars because they were cheaper, but now the focus has changed for more environmental reasons. Overall, we’re seeing an increasing awareness of how we can look after our planet and secure it for future generations.


The environmental awareness increases the pressure from the customers to have sustainable solutions, and for PNO, this means having more sustainable trailers available, such as the New Cool.”


You’ve just been to Barcelona. Could you tell us why you were there and why it’s interesting for PNO?

I had many contacts from previous work who were going to the Seafood Expo Global in Barcelona, the world’s largest seafood trade fair. Seafood suppliers from all over the world attend to this. 

We need more focus on sustainable cooling transport when goods are being moved from, for example, Norway to South Europe. There is an increasing focus on sustainable air freight. Still, the part of the supply chain transporting the goods from a to b is lacking, and the exporters are experiencing pressure from customers who want to reduce their emissions. 

I eyed an excellent opportunity for PNO here and went to the trade fair in Barcelona. I pitched and showed potential clients the New Cool trailer (ideal for transporting, for example, seafood) on my phone, and the feedback has been exciting. Shortly after the fair, we got two new deals with our New Cool and Thermoking, both more sustainable solutions and perfect for transporting cold goods such as seafood. 

Kim Norway


What is challenging about moving into a new business coming from air freight?

The challenging but exciting part is that there are many moving parts and customer-specific specifications compared to what I’m used to from air freight. I enjoy working in an environment where no day is like the day before, and you’re challenged to think outside the box.

I can really embrace such a working environment as I come from a fast-paced industry. I believe that the knowledge I bring can help the team and myself grow our footprint in Norway. And continue to deliver a great customer experience to all existing and future customers.

Meet everyone from the Norwegian team here.

Related news

Country Director in Norway
, ,

One month as a Country Director in Norway

How to turn a Seafood trade fair in Barcelona into a business opportunity At the beginning of May, our new Country Director in Norway, Kim Laméus, visited the PNO Group office in Copenhagen, and we had a chat about his first month as Country…
Solar panels Finland

Reducing Consumption with Solar Panels in Finland

We had a goal of saving 42%, but already in the first year, we exceeded the goal as the cost savings were 45%, says Petteri Heino, Country Director in Finland. PNO Finland's Solar Panel journey began in 2016. Not many thought of Solar Panels…

PNO’s Climate Investments toward Net Zero 2030

PNO has committed to Net Zero by 2030. It is a commitment to become emission-free by 2030 – not only through our own operations but throughout the entire value chain. We continue to build on our sustainability efforts (B Corp framework) and…
Thomas Rimington
, ,

Announcement: Organizational change at PNO

It is with great excitement we announce our new Chief Operating Officer (COO), Thomas Rimington. For many, Thomas is already acting as COO while being CFO. Thomas has worked with PNO for more than five years as our CFO, and he has moved…
PNO Finland

Even ravens wish to be a part of PNO Finland

How it all began In 2003, PNO's office in Finland was in the Eastern part of Helsinki, sharing a former shipyard area with other trailer rental companies, but the Finnish team needed more space. There was a forest area outside Helsinki…

Our kilometres are making a difference in Zambia

We're supporting the forests in Zambia through our Health initiative with our partner WeForest. When you think about WeForest, you might think it's about planting trees, but WeForest is actually much more than that. As a team, we have supported…