Our story

We are a family-owned company based on responsibility and common sense. It’s been that way since 1975 when Per Nelson Ørnstrand (PNO) founded the company. The next generation of the Ørnstrand has now taken over, and today PNO is fully family owned by Lee Ørnstrand.

Just like his father, Jacob believes in long-term customer relationships based on trust, and the importance of taking responsibility as a company – not only in relation to our customers, but also towards the environment and our employees.

PNO has the Nordics’ largest range of short and long-term trailer rentals. Our head office is located in Copenhagen, and we have branches in Helsinki, Oslo, Helsingborg in Sweden, Horsens in Denmark and Venlo in Holland.

But as we grow, we’ve never lost touch with the values on which our company has been founded.

The leadership

A hello from PNO’s leadership team. Meet CEO Jacob, CFO Thomas and CCO Pauli.

Why PNO?

We have the Nordic’s largest standard and specialty trailer fleet for short and long-term rental. Whatever you need, you’ll find it at PNO.

Flexible rental

Why own trailers you don’t use, when you can rent instead?

From short-term to long-term, we give you the freedom to scale your fleet as your needs change, without large any upfront payments or having unused, under-utilised trailers.

Fast response

Business moves fast. And the last thing you want is to wait weeks for your rental partner to provide you with a quote.

That is why our flat business structure has been designed to be fast-moving and agile. It’s all about acting quickly so you can get what you need fast, and get on with business.

Leading innovation

The logistics industry is changing. You want a rental partner who is changing with it.

PNO Ventures is our in-house innovation hub dedicated to developing new ways to add value to customers. With one eye on the future, we are always looking for new ways to create greater efficiency and a better experience for our customers.

Personal service

As a family-owned and run business, we pride ourselves on providing a personal touch.

That’s why at PNO, every customer gets their own dedicated account manager, as well as the added support of a skilled and experienced team.

Sustainability

Sustainability is here to stay. And with increasing regulation and compliance pressure, you must be ready for the transition to sustainable freight.

With a deep commitment to sustainability, PNO is at the forefront of that transition. Get the sustainable edge for your business with PNO.
Read our 2020 Impact Overview.

Our values

The PNO Compas is the embodiment of how we do business.
Anchored in our core values, it shapes our strategic direction and our day to day actions.

1. Personal

it’s all about people

We believe business is personal. The more present and open-minded we are in all our interactions, the better the outcomes for everyone involved.

2. Pragmatic

the key to getting things done

We believe simplicity and common sense leads to results. Instead of focusing on problems, we look beyond them to find pragmatic solutions.

3. Responsible

People, Planet & Profit

We believe the best companies are responsible companies. We are focused on being best for the World instead of best in the World.

“We are a company that is fuelled by a purpose. Our goal is to contribute to society, our employees and the world around us. B Corp gives us a framework to measure our progress.”

Solvej Lee Ørnstrand, Head of Culture & Communication

We are a Certified B Corporation

B Corporation certification is only awarded to companies who meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We are the region’s only B Corp of semi-trailers rental, and the only one in our field of business.

Being a B Corp is a clear step toward fulfilling our purpose – to lead the transition to sustainable freight via People, Planet and Profit.

Read more about B Corp here.

Toward a Sustainable Future

As time goes on, more and more customers and employees will want to work with companies that have a measurable, sustainable profile – companies that do more than just talk about sustainability, but companies that take action.

Our purpose is to lead the transition to sustainable freight, and we strongly believe that PNO can be a key driver of change in the logistics industry.

Net Zero 2030

PNO has committed to Net Zero by 2030. It is a commitment to become emission-free by 2030 – not only through our own operations but throughout the entire value chain. It is in line with our purpose of “leading the transition to sustainable freight” along with our B Corp ambitions to raise our Planet ambition even further and faster. Read more about Net Zero here.

Follow our Journey

We believe sustainable actions are not an option, but a responsibility, and we work to achieve a more sustainable future every day.

Impact overview

How and what are we actually doing to improve our impact?
Read our Impact Overview to understand the actions taken and the consequences of these.

Tracking our footprint

We monitor the energy consumption and number of printouts at our local offices, and calculate the CO2 emissions of our transport activities. It’s all about reducing our environmental impact.

Carbon offsetting

To minimize our environmental impact, we have partnered with WeForest. Thanks to this partnership, we offset all unavoidable business flights through forest restoration projects. You can track the amount of trees planted by PNO here.

Local community volunteering

Each year, every local PNO office spends a total of two full working days on projects aimed to improve the social and environmental conditions of the local society. Everything from removing waste, to preserving natural spaces or assisting in logistics, PNO is committed to contributing to local communities. Find out more here.

Our partners

PNO is a collaborative organisation, and we’re proud to partner with a range of leading trailer manufacturers, banks and environmental organizations.

PNO is a proud member of

Environment

We have partnered with WeForest to minimize our environmental impact. This includes carbon offsetting all business flights through forest restoration projects.

People

At PNO it is all about People, who strive to work, live and interact by understanding our values. We collaborate with partners for training and recruitment who share our values and People, Planet and Profit approach.

Trailer manufacturers

Our trailer rental solutions are based on the most versatile trailer portfolio in the industry. We offer high quality products from well-known and recognized manufacturers.

Financing

PNO is a partner with established finance companies. This includes Danske Bank, Nordea Bank, Skandinaviska Enskilda Banken and Pohjola Bank. Our partners are an important part of how we acquire trailer equipment in markets where we provide rental solutions to our customers.

Meet our team

Jacob Lee Ørnstrand

Group CEO
+45 23 63 65 65

Thomas Rimington

Group CFO

Pauli Johannesen

Group CCO

People, Communication and Sustainability

Solvej Lee Ørnstrand

People, Communication and Sustainability

Rikke Bylod

Marketing Coordinator

Marta Gay

Marketing & Research Assistant

        COMMERCIAL

Lasse Stær Hoffmeyer

Head of Commercial Excellence

        FLEET

Tim van der Roest

Head of Fleet & Procurement

Svetlana Stein

Trailer Procurement Coordinator

        DIVESTMENT

Niels Vestergaard Pedersen

Head of Divestment

Allan Øbro Mouritsen

Divestment Sales

        FINANCE

Brian Brix Pedersen

Head of Finance

Birgit Holm

Senior Accountant

Christina Bidstrup

Accountant

Najmi Rafiq

IT Consultant

         PNO VENTURES

Björn Jacobsen

Head of Ventures

Lasse Gejl

Head of Product

Klaus Jørgensen

Head of Technology

Christoffer Bo Petersen

Developer

Simon Zimmermann

Developer

Anton Davidsen

Developer

Join our team

PNO is all about People – people who strive to work and live by our values.

Personal

It is about people

Integrity

Walk the talk

Pragmatism

A key to getting things done

Responsible

People, Planet and Profit

Communication

See, listen and ask

Curiosity

Keep an open mind

If your values are aligned with ours, and you feel you’d be a good fit for PNO, don’t hesitate to get in touch.