Our story
We are a family-owned company based on responsibility and common sense. It’s been that way since 1975 when Per Nelson Ørnstrand (PNO) founded the company. The next generation of the Ørnstrand has now taken over, and today PNO is fully family owned by Lee Ørnstrand.
Just like his father, Jacob believes in long-term customer relationships based on trust, and the importance of taking responsibility as a company – not only in relation to our customers, but also towards the environment and our employees.
PNO has the Nordics’ largest range of short and long-term trailer rentals. Our head office is located in Copenhagen, and we have branches in Helsinki, Oslo, Hamburg, Helsingborg, Horsens, Venlo and Poland.
But as we grow, we’ve never lost touch with the values on which our company has been founded.
The leadership
A hello from PNO’s leadership team. Meet CEO Jacob, CIO Solvej, CCO Pauli, and COO Ask.
Our values
The PNO Compass is the embodiment of how we do business.
Anchored in our core values, it shapes our strategic direction and our day to day actions.
1. Personal
it’s all about people
We believe business is personal. The more present and open-minded we are in all our interactions, the better the outcomes for everyone involved.
2. Pragmatic
the key to getting things done
We believe simplicity and common sense leads to results. Instead of focusing on problems, we look beyond them to find pragmatic solutions.
3. Responsible
People, Planet & Profit
We believe the best companies are responsible companies. We are focused on being best for the World instead of best in the World.
Our partners
PNO is a collaborative organisation, and we’re proud to partner with a range of leading trailer manufacturers, banks and environmental organizations.
PNO is a proud member of
Environment
We are working on specific initiatives to reduce our environmental impact and these partners are part of these.
People
At PNO it is all about People, who strive to work, live and interact by understanding our values. We collaborate with partners for training and recruitment who share our values and People, Planet and Profit approach.
Suppliers
For PNO, it’s essential to collaborate with like-minded suppliers that have similar values and care about the planet. We strive to use suppliers who also are a part of the B Corp community.
Trailer manufacturers
Our trailer rental solutions are based on the most versatile trailer portfolio in the industry. We offer high quality products from well-known and recognized manufacturers.
Financing
PNO is a partner with established finance companies. This includes Nordea Bank, Skandinaviska Enskilda Banken and Pohjola Bank. Our partners are an important part of how we acquire trailer equipment in markets where we provide rental solutions to our customers.
Meet our team
Jacob Lee Ørnstrand
Refounder
Solvej Lee Ørnstrand
Group CIO
Ask Holme
Group COO
Pauli Johannesen
Group CSO
Christian Jönsson
Group CGO
David Schøndorff
Group CFO
Impact
Operations
DIVESTMENT
FINANCE
PNO VENTURES
OFFICE DOG
MINI
High Employee Satisfaction
PNO cares about people, and we aim to have high employee satisfaction. eNPS stands for Employee Net Promoter Score, and it’s a benchmark that measures how likely employees are to recommend PNO as a workplace to friends.
OUR eNPS: 73
JOIN US
Driven by impact. Driven by responsibility. Driven by people.
Hi! As a family-owned business, we are in it for the long haul. We are inspired by the idea of doing the right thing for people, the planet, and our customers. Together, we are building a culture that is all about inspiration, challenge, and empowerment. It is not just about showing up and punching the clock – it’s about being passionate, rolling up your sleeves, and making a real difference.
So what do you say? Are you ready to make your mark and have some fun along the way? We would love to have you on our team.
Responsible
A family-owned business founded in 1975. It’s about building PNO for the next many generations to come.
Personal
We always listen to our customers and put them first when it comes to building solutions.
Pragmatic
It’s about getting things done by focusing on solutions rather than problems. Progress is more important than perfection.
Trust
We walk the talk and do what we say we’ll do. It’s about empowering each other and doing the right thing.
People-centric
We know that people do their best work when they know we’ve got their backs. It’s about being present and building a healthy organization where people can thrive.
Curiosity
We encourage everyone to venture beyond. It’s about making change and being open-minded.
Diversity, Equity & Inclusion
Everyone is welcome, accepted, and considered. It’s about being open and taking active efforts to learn about our blind spots. A diverse workforce and an inclusive workplace are fundamental to us.
Want to learn more about who we are? Take a look at our Culture Book
We are a responsible company – ethical and compliant business conduct are very important to us. To ensure this, we have a Whisteblower Policy and System in place. Find it here.
How we hire
We are all about making a positive difference – for our people, our planet, and our customers. We are not just looking for new team members – we are seeking collaborators who are not afraid to roll up their sleeves, try new things, and learn from their mistakes. Because that is how we grow, both as individuals and as a company. We may not have all the answers, but we are on a mission to build something truly special. So here is our hiring guide designed to walk you through the application process.
Want to read how we hire? Find it ➡ here
Didn’t find what you are looking for?
You are always welcome to apply unsolicited. Send your contact information to solvej@pnorental.com, and we will reach out to you if we find the right fit!
